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Marketing Management

A two-year MBA taught in English and French, for managers who build brands and win customers in West Africa’s consumer markets.

At a glance

Qualification

MBA (Marketing Management)

Duration

2 years

Total credits

120

Intake

September and January

Overview

The MBA in Marketing Management trains managers to understand buyers, position brands and run the marketing function of an organisation. It takes marketing and communication together: building a marketing strategy, running a market study, shaping a communication strategy and managing a sales force, for companies, NGOs and public bodies alike.

Cases come from the region: consumer markets across the UEMOA, brands selling in French and English, and an economy where mobile money and social media shape how people buy. You also learn to audit a marketing operation, run commercial research, and apply marketing where nothing is being sold, in public services and non-profit work.

Key features

A regional market

Cases drawn from West African consumer markets.

Two languages

Every course taught in English and French.

Built around a job

Evening and Saturday classes, with online study between.

A real project

A placement and a thesis in a real organisation.

Course structure

The MBA comprises 120 credits across two years and four semesters, with a professional internship and a supervised thesis in the final semester. Teaching runs on case studies: you work through real business situations rather than abstract models, with visits to projects under way and seminars on ethics, responsibility and personal development.

Year one

Managerial foundations

Both MBA programmes share the first year. Semester one builds the general-management foundation: strategy, economics, accounting, people and quantitative methods. Semester two moves into functional management, analytics and entrepreneurship. 60 credits.

Module

Code

Credits

Semester 1

Strategic Management & Leadership

MGMT 5511

Managerial Economics & Business Environment

ECON 5512

Accounting & Financial Analysis for Managers

ACCT 5513

Organizational Behaviour & People Management

MGMT 5514

Quantitative Methods & Managerial Decision-Making

MATH 5515

Digital Transformation, AI & Business Innovation

COSC 5516

Semester 2

Strategic Marketing & Customer Management

MKTG 5521

Corporate Finance & Financial Decision-Making

FINA 5522

Operations, Supply Chain & Project Management

MGMT 5523

Business Analytics & Data-Driven Management

COSC 5524

Entrepreneurship, Innovation & Business Models

BUSI 5525

Business Law, Ethics, Governance & Sustainability

LAW 5526

Year two

Advanced marketing management

Semester three is the specialisation, six advanced marketing courses. Semester four is not a taught semester: it is research, seminars, an internship and the thesis. 60 credits.

Module

Code

Credits

Semester 1

Consumer Insights, Market Research & Marketing Strategy

MKTG 6531

Strategic Brand Management & Integrated Marketing Communication

MKTG 6532

Digital Marketing, AI & Marketing Technology

MKTG 6533

Sales, Distribution & Omnichannel Management

MKTG 6534

Marketing Analytics, Customer Intelligence & CRM

MKTG 6535

Marketing Leadership & Strategic Consulting Project

MKTG 6536

Semester 2

Advanced Research Seminar & Thesis Methodology

GNST 6541

MBA Seminar Series & Executive Conferences

GNST 6342

Academic & Professional Paper Presentation

GNST 6443

Professional Internship / Applied Marketing Field Research

MKTG 6544

MBA Thesis: Marketing Research & Writing

MKTG 6945

Thesis Defence / Viva Voce

MKTG 6446

Grading

A

16–20

80–100%

B

14–15.99

70–79.99%

C

12–13.99

60–69.99%

D

10–11.99

50–59.99%

F

Below 10

0–49%

Grade point average

Your cumulative GPA across the degree determines the class you graduate with. To graduate you need at least a C in every course, a cumulative GPA of 3.0 or better, and all programme requirements finished within three years of your first semester.

First Class

3.50 – 4.00

Second Class Upper

2.50 – 3.49

Second Class Lower

1.50 – 2.49

Third Class

1.00 – 1.49

Fail

Below 1.00

Entry requirements

Taught in English and French, for graduates with a first degree.

Teaching moves between English and French, so you will need to follow classes in both. The university runs a language laboratory, and students work up from an initial placement test to specialist English. If you are unsure about either language, talk to admissions before you apply.

Academic requirements

Four-year bachelor’s degree

Minimum GPA 3.00

One year of work experience

Two letters of recommendation

Transcripts and degree certificate

One reference should come from your studies and one from an employer, on company letterhead. If your degree was taught in a language other than English, send a certificate of language proficiency and sit the entry test. Credits from another recognised business school can be transferred if you earned them in the last five years.

Fees

Tuition

3,100,000 FCFA

TOTAL PROGRAMME

Payable across the four semesters.

What it covers

Registration

350,000 FCFA

Tuition, four semesters

2,750,000 FCFA

Additional fees

Application form

30,000 FCFA

Career prospects

The MBA prepares you to lead marketing, brand and sales teams in companies and agencies across the region.

Brand and product management

Prepares you to work as a brand manager or product manager for consumer goods, telecoms and banking companies operating across Côte d’Ivoire and the UEMOA region.

Digital marketing and e-commerce

Positions you to lead digital campaigns, analytics and online sales as an advertising or communications manager, in a market shaped by mobile money and social media.

Sales and distribution

Prepares you to run sales teams and distribution networks as a sales director or business development manager, from key accounts in Abidjan to regional trade across West Africa.

Market research and consulting

Opens routes into research agencies, advertising and consulting, and on toward marketing director, turning customer data into decisions for clients across the region.